Applications can only be submitted online from 8 May 2017 on the websites The contact details of the customer and the supplier, the category and the basic details of the project should be entered here.

Information on the basic idea, description of the technology and key visuals, photos and videos are requested for the application. All files should be bundled in a ZIP file. A white paper of the project can also be attached in PDF format (max. 10 pages). 

Only complete applications including the project partners (digital agency/company and customer) will be admitted, as otherwise it will not be possible for the jury to make an objective evaluation. No additional enclosures will be considered. This is to ensure that all entries are given equal consideration.


By submitting your project you declare your unrestricted consent (related to project description, images, videos but not for information marked as trade secrets) to the organizer to publish the submission worldwide, to present it publicly and to exhibit it in any shape or form. Such publication may be made in any medium and be used for purposes of advertising and PR for the viscom Digital Retail Award, the viscom show and all associated events without the submitter being specifically informed. The organizer is under no obligation to use or to publish the registered projects.

The winners of the Digital Retail Award will be announced to the general public and the press at viscom düsseldorf 2017. The submitting parties give their consent to such a presentation.


An independent jury of experts will examine and evaluate all projects submitted. The top rated proposals in each category will be nominated for the final round (maximum ten per category). The jury will give the awards after a non public jury meeting.

Final round and presentation of awards

The final round and presentation of awards will be held during the viscom düsseldorf 2017. All nominated projects will be presented in a showreel at the viscom show floor. Each nominated project agrees to a one minute presentation for the duration of the show.

To present the project a video or a slideshow can be submitted. These videos/slideshows will be shown in their respective category, without audio, in a loop on a digital screen located in in special area at viscom.

Special project presentations (eg, POS displays, showcases, totems, projections) can be presented with a full presence in the digital retail space at viscom. If you are interested, please contact Marc Eberhardt from the viscom team. Phone: +49 211 90191 327, E-Mail:


The application for the first round is free of charge for all participants. In case of a nomination for the final round  the presentation fee is as follows:

Early Bird entry until 30 June 2017: EUR 250,00 plus VAT.
Regular entry from 1 July 2017: EUR 380,00 plus VAT.

The following services are included for all nominees additionally to their project presentation at the viscom:

- Presentation of the nominated project on a wide format digital screen during the duration of the viscom show
- Listing on the viscom website
- Listing on the Digital Retail Award website
- International media coverage by viscom
- 1 exhibitor pass (per entry)
- Free marketing materials for viscom düsseldorf 2017
- Free entry tickets to invite your guests to viscom düsseldorf 2017
- 1 Ticket for the award gala and evening reception at the Digital Retail Night, October 18, 2017, at Ufer 8 in Düsseldorf

Category Startup idea: All digital retail ideas of a startup, not older than three years and with less than 10 employees can be submitted in this category. The winners in this category will be offered a free participation in the StartupCity at the Startupcon 2018 and 4 tickets for the 2018 conference.

With your entry to the award you commit to present the project in case of nomination for the final round for the entry fee mentioned above.

Closing date

The closing date for application is 21 September 2017, submitted online on the websites

Confirmation will be provided by:

Digital Retail Award
c/o Forteam Kommunikation GmbH
Aachener Str. 60-62
50674 Köln
fon +49 221 93399 33

Please address any questions regarding the procedure by email to  

Entrants going through to the final round will be informed in writing. The jury session will be held on 17 October 2017. The winners will be announced at the official awards ceremony on 18 October 2017.


Info Award

In its 11th year the Digita Retail Award honors efficiently planned and creatively implemented innovative and successful digital communication and digital signage projects with a focus on retail, brand and trade communication. The Awards are platform for digital retail projects and new home for digital agencies. All nominated projects present themselves at viscom Düsseldorf to a wide audience within the multifaceted industry of visual communication.

Any questions?

Get in touch with us:
Phone +49 221 933 99 33

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